CASOL

Public Relations and Stoicism

January 12, 2010 · Leave a Comment

About Public Relations
Here is a lesson about Public Relations combining the theory of Greek Stoic philosopher Epictetus (AD 55–AD 135) and our experience working in the field at Casol Marketing: “Public Relations is key to business growth. What others say about your business (you have no control) is much more Powerful than what you say about yourself. Of course, that depends on the quality of your offer (you have control).

For example: Hermes – Paris makes great leather bags (they have control) which gives them great word of mouth from consumers around the world (they have no control).

Therefore, you should focus on what you control (your offer) vs what you do not control (what people say about you).

Any other business lessons you think we can learn from Stoicism?

ABOUT CASOL
Established in 2004, CASOL is a digital advertising agency based in Montreal, Canada specialized in 7 key disciplines : Design, Search Engine Marketing, Conversion Optimization, Email Marketing, Social Media Marketing, Viral Video and Mobile Marketing. What is your marketing problem? We might have the solution.

Pass by the office or visit us online: www.casolmarketing.com

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Make her Stand out this New Year Eve with a fabulous gift from Paris

December 22, 2009 · Leave a Comment

Make her Stand out this New Year Eve with a fabulous gift from Paris: http://www.marysecasol.com/Violon_silk_scarf.html

MARYSE CASOL
Hiver a Paris silk scarf

35″ x 35″ – 90cm x 90cm
Twill 14 silk, Hand rolled
Limited edition
Made in France

Symbol of French art de vivre since 1860, Le Carré de soie Casol made from the colours of Fauvism is a classic for any Woman of the World. Use it around your neck or as a precious belt. Includes the Maryse Casol limited edition art catalog and exclusive little white gift box.

Shop online: http://www.marysecasol.com/Violon_silk_scarf.html

48H Free Shipping with Fedex in the USA.

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Air France & Sofitel Hotels now advertisers in French luxury Magazine Casol

December 1, 2009 · Leave a Comment

Air France & Sofitel Hotels now advertisers in French luxury Magazine Casol: http://marysecasol.com/luxury-lifestyle-magazine.html

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Luxury Winter Shopping in Paris

November 19, 2009 · Leave a Comment

Winter shopping in Paris without the jetlag… marysecasol.com

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French Luxury, Creativity, Casol & Mixi

October 26, 2009 · Leave a Comment

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Top 5 Social Media Marketing Lessons

October 19, 2009 · Leave a Comment

How to have success in your Social Media Marketing Campaign?

Here are five things that you should not miss:

1. Creative Content
2. Two-Way Communication
3. Active Discusion Boards
4. Video & Images
5. Fun & Casual tone to match the medium.

To see successful implementions of the Casol Marketing theory, visit the Pringles and Coca Cola groups on Facebook.

1. Pringles: http://www.facebook.com/Pringles

2. Coca Cola: http://www.facebook.com/cocacola

What is your opinion? How would you create a successful Social Media Marketing Campaign?

ABOUT CASOL
Established in 2004, CASOL is a Digital Marketing Agency based in Montreal, Canada.

Website: www.casolmarketing.com
Facebook: http://www.facebook.com/group.php?gid=2429537864&ref=ts

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Hiver a Paris

October 13, 2009 · Leave a Comment

Foulard-carre-soie-seta-Casol-Hiver-Paris

Hiver a Paris – Carre Casol – twill 14 silk – hand rolled – made in France

Shop online: www.marysecasol.com

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MILANO

September 20, 2009 · 2 Comments

casol-arte-milano-giulia-meregalli

“It is in an encounter, in encounters, that we become what we are”: F. DeClercq. This is a story of encounters. One with Mickael Casol. One with a painter, Massimo, needy of a model. Another of an ex ballerina turned model. The dogma: “warmth, serenity, power”, as Maryse Casol paints for us.  An unexpected photoshoot in a tiny studio.  Diana Krall, elegantly sensual, as background music.  The freedom and pride of saying “Je suis un fauve”- “I am a wild beast”.  What was denigrated in 1904 is what we call Matisse, Vlaminck, Derain.  “A pot of paint over the public” was the criticism.  But now…ah, how good can a pot of paint feel over us, we proudly reply.

Text, Concept & Modelling by Maison Casol Italy Ambassador: Giulia Meregalli
Photos by Massimo Geloso
MILAN, September 2009

 

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“ è nell’incontro, negli incontri, che diventiamo ciò che siamo”: F. Declercq. Questa è una storia di incontri.  Uno con Mickael Casol.  L’altro con un pittore, Massimo, in cerca di una modella.  Incontra Giulia, ex ballerina, nuova modella.  Il dogma, Maryse Casol docet: “calore, serenità, potenza”.  Scatti fotografici inaspettati.  L’eleganza sensuale di Diana Krall come sottofondo.  La libertà di dire “Je suis un fauve”-“sono un animale selvaggio”.  Coloro che vennero denigrati nel 1904 ora sono per tutti Matisse, Vlaminck, Derain.  “ma è solo tempera lanciata sul pubblico” fu la critica.  Ora, orgogliosamente rispondiamo…”ah, ma com’è gradevole essere ricoperti di tempera”.

Testo, Concept & Modelling dalla Maison Casol Italia Ambasciatore: Giulia Meregalli
Foto di Massimo Geloso
MILANO, Settembre 2009

 

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GIULIA ROSA MEREGALLI

About the Author
And the story goes, a little girl who spent the summers on the island of the wind near Africa loved to swim but didn’t like to sit in the sun.
She’d spend her childhood reading le petit prince over and over again, thinking about how difficult it must have been to be TAMED into friendship. (The fox) Ballet-ing in the meantime.

“Travelled the world and the seven seas”, being the best literature student in the school, passionate about Measure for Measure by Shakespeare, as by Marguerite Duras and her The Lover.
She bought a silk, ancient rose dress to feel more like Marguerite. And wore her nonno’s elegant hat in St Tropez.
Danced the night away at the Caves du Roy, but wouldn’t sleep the morning in order to see the fishermen leave and have a view of their boats in the distance.

Reading. dancing, meeting. I do believe that encounters, in an encounter “we become what we are” as said by Fabiola.
After that she was The Little Girl lost, to quote Blake, could go to any uni but was emotionally restless. So never stopping, always moving, always another place. Never naming Holly Golightly’s nameless cat.
Well now, it is about time I name the cat. Time to let myself be tamed.
And stop running away from myself and whatever scarred me when I was eine kleine girl.

I always wear pearls. I like silk.
I like the smell after it has rained.
I love to run and see the dawn.
I love to hug a friend and talk the night away.
I don’t miss an art exhibition, oh no no no way.
I use Rose essentielle by Bulgari, because, the rose, ah the rose, not only romeo and juliet, but also my second name.

I am often around with a white rose. The Weisse Rose, the only students that opposed Hitler. I am the one who wakes up in the morning and decides to pay an homage to their courage. Take a train to Munich, go to the university where they threw anti-hitler leaflets and throw 50 white roses.

It is worth it, living without hiding, because I have been, for a special person, “Meine kleine Weisse Rose”

 

MAISON CASOL
Established in 2004, Maison Casol is a creative agency based in Montreal, Canada. From contemporary art, luxury accessories, advertising campaigns to world class events, Casol delivers innovation with a classic savoir-faire.

Advertising Agency: http://www.casolmarketing.com
Boutique: http://www.marysecasol.com

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Advertising agency Casol Marketing running the Montreal Marathon 2009

September 15, 2009 · 5 Comments

Montreal Marathon 2009 - Casol Marketing

Mickael & Nicolas from Casol Marketing after the Montreal Marathon 2009. Thought I would share my experience about the running gear that I used. One thing that I’m really happy about was the Nike FIT DRY shirt, shorts (very comfortable) and Nike Shox that took away the impact. Bought them at Sports Experts downtown Montreal for a great deal!

Anyone ran the marathon as well? What kind of clothes do you usually wear? What kind of shoes give you the best performance? Nike, Adidas, Puma, Asics?

Casol Marketing is a Montreal based advertising agency specialized in Design, Branding & Internet Marketing. Want to transform your vision into a reality? We have the tools to do it.

Website: casolmarketing.com

→ 5 CommentsCategories: marathon · montreal marathon · nike · nike shox · puma · running
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Casol eco-chic notecards at Second Cup

September 4, 2009 · Leave a Comment

Second Cup Montreal

Second Cup coffee in Montreal, Canada near McGill University corner Parc and Milton street. Great Dark Chocolate Lattes, friendly staff,  and chilled ambiance!!

 

Casol fine art prints at Second Cup

 

Cote d’Azur 5”x7” Casol eco-chic notecard with frame from Ikea and Mediterranee 12”x16” Casol fine art print at the Second Cup near McGill University corner Parc and Milton street. Final size with framed is : 9”x11” (23cm x 27cm) for the notecard and 16” x 20” (42cm x 52cm) for the print.

 

Casol framed notecard at Second Cup

 

Julie, very nice Second Cup girl with Casol framed eco-chic notecard at Second Cup coffee in Montreal, Canada near McGill University.

 

Bringing escape and dream to Cote d’Azur, offer yourself a taste of the French art de vivre with the Casol eco-chic notecard. Printed on certified FSC paper protecting the environment, the card is blank inside so that you can add your own personal message; making it appropriate for any occasion. You can also frame the card for a vintage look and turn your interior into a modern art living space.

 

View collection at the Second Cup corner Parc and Milton street in Montreal, Canada or  shop online at http://www.marysecasol.com

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